Stella McCartney Eco Friendly Sunglasses

    Leave it to Stella McCartney to make eco-friendly fashions feel more Alice Waters than Healthy Choice — that is to say, they’re more focused on sustainable and attractive products and systems than pure gimmick. For her latest project, she’s teamed up with Luxottica to create eco-friendly sunglasses featuring bio-injected plastic made from 54% [...]

Patagonia Steps Up Sustainability in New Fall 2011 Styles

    Patagonia continues to take a sustainable approach in their collection of outerwear for men, women, and children for fall 2011. All styles are recyclable through their Common Threads Recycling Program, more than half of the collection is made with environmentally conscious fabrics, and 36% is made with bluesign® -approved fabrics. via TreeHugger.

7 Great Color Combinations

    Thomas Carlyle, British essayist of the 19th century, wrote “If the cut of the costume indicates intellect and talent, then the color indicates temper and heart.” To which we heartily agree. But how best mix and match your wardrobe for your mood? Check out these seven color combinations that you just might feel [...]

Why fast fashion is slow death for the planet

You now demand roughly four times the number of clothes you would have in 1980. You will spend at least £625 a year on clothes – but remember thats just the average. And you are getting a lot of bang for your buck. In one year youll accumulate in the region of 28kg of clothing [...]

Students Reconstruct Speedo Suits Into Green Fashion

When governing body of the sport of swimming FINA (Federation Internationale de Natation) made a change in rules preventing the use of body suits in competitive swimming, the Speedo LZR Racer suit–worn by the likes of Michael Phelps–became surplus overnight. Fortunately, teams of students from the London College of Fashion, University College Falmouth and the [...]

Nike Turns Shredded Magazines Into Sneakers

Via ecouterre.com

Emma Watson, Alberta Ferretti to Collaborate on Eco-Fashion Collection

The British thespian, former Burberry clotheshorse, and sometime People Tree designer is collaborating with Italian designer Alberta Ferretti on a sustainable clothing line, according to US Weekly. “We are doing an organic clothing range,” the 20-year-old tells the magazine. “I can’t reveal the name yet but there will be more information about it soon.” via [...]