LEVI’S® CELEBRATES THE SEASON OF GIVING
October 26, 2009 by green team
Filed under Fashion & Beauty

Give Levis any old jeans and get an instant $50 of your new Levi’s jeans plus a 501 leather belt worth $59,90 free! We couldn’t think of a better Christmas present and are taking our pants off to celebrate! What’s more, proceeds from the sale of old jeans and eco bag will go to “Plant-a-Tree” Programme. This is championed by the Garden City Fund and Singapore Environment Council, and suported by National Parks Board.
green team
LEVI’S® CELEBRATES THE SEASON OF GIVING
Levi’s® invites you to celebrate the season of giving by saving and giving back to the environment at the green centric event of the year:
“GET WHAT YOU LOVE, GIVE WHAT YOU DON’T” EVENT
27 October – 1 November 2009, 10am – 10pm daily
Takashimaya Square, Basement 2
Planned to shed greater light on issues of immense concern to us today such as climate change, forest destruction and species extinction, the brand appeals to you to do your part as an inhabitant of this Earth, for a place we all call home.
The six day Green fashion consumer event will be held at Takashimaya Square, covering a massive 10,000 square feet of retail space. The event hall will be transformed in to a huge Levi’s® boutique, featuring the complete range of Levi’s® merchandise that covers the core Red Tab™ range, 501®, Levi’s® Lady Style and Levi’s® Kids collections. Besides, consumers will also be equally entertained and informed of green topics of concern through fashion shows, performances and a Levi’s® Eco Garden.
ECO GARDEN BY LEVI’S®
Strategically positioned at the centre of the event hall, the Eco Garden by Levi’s®, which measures 15 metres in length and 7 metres in width will be decked out in all its green splendor. A stroll through the garden will take inquisitive consumers through a swift lesson on saving the environment stylishly, and maybe take home an Earth-loving tip or two.
JOIN IN THE GREEN REVELRY
What’s a Levi’s® event without a party? Join us on all six days for endless fun and entertainment. View the latest Fall Winter fashion from Levi’s® and catch the debut of the Levi’s® x Ashley Isham and Giuseppe Zanotti eco collaborations on 27 October. Shoppers will also be entertained with vibrant performances from B-Boys, Yo-yo masters, cheerleaders and a percussion band.
Fall/Winter 2009 Fashion Show
Tuesday, 27 October Friday, 30 October Saturday, 31 October
6:00pm 7:30pm 7:30pm
B-Boys & Yo-Yo Cheerleading Percussion Band
Wednesday, 28 October Thursday, 29 October Sunday, 1 November
7:00pm & 8:00pm 7:00pm & 8:00pm 3:30pm & 4:30pm






Hi all,
Read our critique of the Levi’s commercial here:
http://www.theviperpit-blog.com/2010/02/levis-tell-singapore-to-get-what-you.html
Cheers,
TVP