Levi’s Jeans has gone Eco!

Levi’s has just launched a line of 501(R) Eco jeans made from 100% pesticide free organic cotton. It’s the little things that make the world a better, more eco-friendly place. The jeans are also available for women in bootcut and retail at $129.90.

green team

In celebration of the annual Levi’s® 501® Day on May 1st, the Levi’s® brand is launching a special edition jean inspired by its classic and definitive 1947 design and made from 100% organic cotton. Shrink-to-fit and tailored from selvedge fabric, the jean marries the hallmarks of quality denim loved by discerning consumers, with environmental consciousness, and from a label that’s iconic and timeless.

The special edition jean is emblematic of the Levi’s® brand heritage of innovation and the 501® Day. Each year, new editions are introduced to commemorate 501® Day and carry on the brand’s spirit of individuality, originality and youthfulness.“This year we’re launching the special edition jean that’s a contemporary update of the 1947 fit and made from 100% organic cotton which doesn’t use pesticide. So, do your bit for mother earth and grab the jean before it runs out,” said Gina Goh, Division Manager of Levi’s® Brand, Jay Gee Enterprises (Pte) Ltd.

This special edition jean will carry a white Tab device with a green ‘Levi’s®’ sign-off instead of the brand’s famous Red Tab device to distinguish it from other 501® jeans. It comes in a vintage-looking mid-worn finish that says relaxed and authentic, just like how you’d feel when you wear it.

The Levi’s® 501® Special Edition 100% Organic Cotton jean retails at $239.90 (only available at Original Levi’s® Store at Raffles City and The Heeren Shops) and will launch on 501® Day with a below-the-line retail campaign. The jean will be available in China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.